Classic Elevengear-branded schwag.*
* Elevengear. Okay, why Elevengear? Consider the eleven-tooth cog. As you know, the smaller the cog, the faster the rear wheel spins and the more effort it requires. In other words, the eleven – the smallest cog that can be fitted to a modern bicycle – is bicycle-ese for saying the top gear, the fastest possible, overdrive. Eleven.
And then there’s this too, of course.